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Types of Data

WHAT DATA DO WE COLLECT ABOUT YOU, FOR WHAT PURPOSE AND ON WHAT GROUND WE PROCESS IT

Personal data means any information capable of identifying an individual. It does not include anonymised data.

Functionality of the Website and Running Our Services

To use our website, enquire about our services or to sign up to our lessons, you may be required to submit certain Data via our website or email or other methods of comunications.

We may process the following categories of personal data about you depending on the level of engagement with us:

Communication Data 

that includes any communication that you send to us whether that be through the contact form on our website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record keeping and for the establishment, pursuance or defence of legal claims. Our lawful ground for this processing is our legitimate interests which in this case are to reply to communications sent to us, to keep records and to establish, pursue or defend legal claims.

Customer Data 

that includes data relating to any purchases of our services such as your name, title, address, email address, phone number, contact details, purchase details and in some cases bank details. We process this data to supply the services you have purchased and to keep records of such transactions or any refunds. Our lawful ground for this processing is the performance of a contract between you and us and/or taking steps at your request to enter into such a contract. We may also use Customer Data to send you recommendations via email or other display advertisements about our goods and services that maybe of interest to you. Our lawful ground for this processing is legitimate interests which is to grow our business.

User Data 

that includes data about how you use our website and any online services together with any data that you post for publication on our website or through other online services. We process this data to operate our website and ensure relevant content is provided to you, to ensure the security of our website, to maintain back- ups of our website and/or databases and to enable publication and administration of our website, other online services and business. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and our business.

Technical Data

that includes data about your use of our website and online services such as your IP address, details about your browser, length of visit to pages on our website, page views and navigation paths, details about the number of times you use our website, time zone settings and other technology on the devices you use to access our website. The source of this data is from our analytics tracking system. We process this data to analyse your use of our website and other online services, to administer and protect our business and website, to deliver relevant content and advertisements to you and to understand the effectiveness of our website content and marketing. Our lawful ground for this processing is our legitimate interests which in this case are to enable us to properly administer our website and run our business, to grow and plan for future more effectively.

Marketing Data 

that includes data about your preferences in receiving marketing from us and your communication preferences. We process this data to enable you to know about our services and partake in our promotions such as competitions, prize draws and free give-aways, to deliver relevant website content and useful tips and notifications to you and measure or understand the effectiveness of our communication and marketing. Our lawful ground for this processing is (where you have purchased services from us or have considered joining our programme) our legitimate interests which in this case are to stay engaged and connected with new and old customers and with those who are also interested in our services and classes but, not engaged as yet. It is also to develop our services and grow our business (where you have not signed up to our programme after direct marketing).

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