Privacy Policy & Data Protection
Last Updated: July 2026
At Blue Wave Swim School, we respect your privacy and are fully committed to protecting the personal data of our swimmers, parents, and website visitors in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Data We Collect & How We Use It
When you fill out an enquiry form, register for summer swim crash courses, or book 1:1 and semi-private swimming lessons, we collect personal information necessary to deliver our services safely and effectively.
- Parent/Guardian Information: Name, contact phone numbers, email address, billing details, and postal address.
- Child/Swimmer Information: Name, date of birth, swimming experience/ability, water confidence level, and relevant medical conditions or special educational needs (SEND) required for pool safety and personalized instruction.
- Website Analytics & Cookies: Standard web traffic data (such as IP address, location data, and pages visited) collected via anonymous cookies to improve user experience.
2. Lawful Basis for Processing Data
We process your data under the following legal bases:
- Contractual Necessity: To fulfill course bookings, manage pool schedules, and communicate lesson updates.
- Consent: To send email newsletters, course availability updates, or promotional materials (you may withdraw consent at any time).
- Legal & Safeguarding Obligation: To maintain health and safety records at swimming venues and comply with UK child protection guidelines.
3. Children’s & Medical Data Safeguards
As a swim school working with minors and water safety, we treat child and health-related data with high confidentiality. We never sell, rent, or trade your personal or child data to third parties for marketing purposes.
4. Data Storage & Security
Your data is securely stored using encrypted cloud services and secure WordPress protocols. Access is strictly limited to authorized Blue Wave Swim School staff and instructors on a need-to-know basis.
5. Your Statutory Rights
Under UK data protection law, you have the right to:
- Request access to the personal information we hold about you (Subject Access Request).
- Request correction of inaccurate or incomplete data.
- Request deletion of your personal data (“Right to be Forgotten”), subject to legal retention obligations.
- Withdraw consent for marketing communications at any time.
To learn more about your data rights or make a request, read our detailed sub-guides:
6. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how your data is handled, please contact our team:
Email: info@bluewaveswim.co.uk
Phone: 0208 090 1415